Privacy Policy

Last updated: August 2, 2026

Superwatchman AB, company registration number 559252-3111 (“Superwatchman,” “we,” “us” or “our”), operates this website and online store, including the related content, features, products and services (collectively, the “Services”).

Our store is hosted by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, store and disclose personal data when you visit or use the Services, make a purchase, subscribe to our communications or otherwise interact with us.

Data Controller

For the purposes of applicable data protection laws, Superwatchman AB is the controller of your personal data unless otherwise stated.

Superwatchman AB
Company registration number: 559252-3111
Kivra: 559252-3111
106 31 Stockholm
Sweden
Email:  hello@superwatchman.com

Personal Data We Collect

“Personal data” means information relating to an identified or identifiable individual.

Depending on how you interact with the Services, we may collect the following categories of personal data:

Contact and identification information

Name, billing address, shipping address, email address and telephone number.

Order and transaction information

Products viewed, added to your cart, purchased, returned or exchanged; order history; delivery information; transaction status and related customer service information.

Payment information

Payment method, payment status and limited payment-related information. Full payment card details are generally processed directly by Shopify Payments or another payment provider and are not stored by us.

Account information

Login details, preferences and settings if you create an account.

Communications

Information you provide when you contact us, request support, participate in a promotion or otherwise communicate with us.

Device and technical information

IP address, browser type, device type, operating system, network information, cookie identifiers and similar technical information.

Usage and analytics information

Information about how you access and use the Services, including pages viewed, links clicked, products viewed, session information and interactions with our website, emails and advertisements.

Marketing preferences

Your choices concerning email marketing, cookies, personalized advertising and other communications.

How We Collect Personal Data

We collect personal data:

• Directly from you, including when you place an order, subscribe to communications, create an account or contact us.

• Automatically from your browser or device through cookies and similar technologies.

• From service providers that support our store, payments, fulfillment, shipping, analytics, advertising and communications.

• From advertising and business partners where permitted by applicable law.

How and Why We Use Personal Data

We process personal data only when we have a lawful basis to do so.

Providing the Services and fulfilling orders

We use personal data to process payments, fulfill and deliver orders, provide order updates, manage returns and exchanges, maintain accounts and provide customer support.

Legal basis: Performance of a contract or taking steps at your request before entering into a contract.

Legal and accounting obligations

We process and retain certain transaction, payment and order information to comply with accounting, tax, consumer protection and other legal obligations.

Legal basis: Compliance with a legal obligation.

Customer service and business administration

We use personal data to respond to questions, manage our relationship with you, improve our operations, maintain records and resolve disputes.

Legal basis: Performance of a contract and our legitimate interests in operating and improving our business and providing effective customer service.

Security and fraud prevention

We process personal data to protect customers, prevent and investigate fraud, secure accounts and transactions and protect our Services, systems and legal rights.

Legal basis: Our legitimate interests in maintaining secure Services and preventing fraud, and compliance with legal obligations where applicable.

Analytics and improvement

Where permitted, we use analytics information to understand how visitors use the Services, improve website performance, evaluate campaigns and develop our products and customer experience.

Legal basis: Your consent where required for non-essential cookies or similar technologies. In limited cases, we may rely on our legitimate interests where permitted by law.

Marketing communications

We may send promotional emails or other marketing communications if you have consented or where otherwise permitted by law. You can unsubscribe at any time by using the link included in our emails or contacting us.

Legal basis: Your consent or, where permitted, our legitimate interests in marketing similar products to existing customers.

Advertising and remarketing

With your consent where required, we may use cookies and similar technologies to measure advertising performance and show relevant advertisements through platforms such as Meta and Google.

Legal basis: Your consent where required by law.

You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before the withdrawal.

Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to:

• Operate essential website and checkout functions.

• Remember preferences and maintain security.

• Understand website usage and performance.

• Measure campaigns and conversions.

• Provide advertising and remarketing where you have consented.

Where required by law, non-essential analytics and advertising technologies will not be activated until you provide consent.

You can manage your choices through the cookie banner or privacy settings available on our website. You may also adjust your browser settings, although blocking essential cookies may affect the functionality of the Services.

More information about the cookies used by our store may be provided in our Cookie Policy or cookie preferences tool.

How We Share Personal Data

We may share personal data with:

Shopify

Our store is hosted by Shopify. Shopify processes personal data to provide and secure the ecommerce platform and related services.

You can learn more in Shopify’s Consumer Privacy Policy.

Payment providers

Payment providers process payments, prevent fraud and manage payment-related services.

Fulfillment, delivery and logistics providers

We share the information necessary to prepare, ship, track and deliver orders and process returns.

Technology and cloud providers

We use service providers for website hosting, technical infrastructure, security, customer service and business administration.

Analytics and marketing providers

Subject to your consent where required, we may use providers such as Google Analytics, Meta and Klaviyo to measure performance, manage customer communications and support advertising.

These providers may process personal data according to our instructions and, in certain circumstances, as independent controllers under their own privacy policies.

Professional advisers and authorities

We may disclose personal data to accountants, auditors, insurers, legal advisers, public authorities or courts when necessary to comply with law, establish or defend legal claims or protect our rights.

Corporate transactions

Personal data may be disclosed in connection with a proposed or completed merger, acquisition, financing, restructuring or sale of all or part of our business, subject to appropriate safeguards.

We do not disclose personal data to third parties for purposes incompatible with those described in this Privacy Policy.

Relationship With Shopify

Shopify processes personal data about your access to and use of the Services to provide, secure and improve its platform.

Information submitted through our store may be transferred to Shopify and its service providers in countries outside your country of residence.

In certain circumstances, including when specific Shopify enhanced services are enabled, Shopify may process personal data as an independent controller. Requests relating to Shopify’s independent processing may need to be directed to Shopify through its privacy resources.

For more information, visit Shopify’s Consumer Privacy Policy.

International Data Transfers

Some of our service providers may process personal data outside Sweden, the European Economic Area or the United Kingdom.

Where required, we rely on recognized safeguards such as:

• An adequacy decision by the European Commission.

• The European Commission’s Standard Contractual Clauses.

• The UK International Data Transfer Addendum or other approved UK safeguards.

• Additional contractual, organizational or technical safeguards where appropriate.

You may contact us for more information about the safeguards relevant to your personal data.

Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy.

The applicable retention period depends on the nature of the information and why it was collected. In particular:

• Order, transaction and accounting information may be retained for at least seven years where required under Swedish accounting and tax law.

• Customer service communications are retained for as long as reasonably necessary to resolve the matter and protect legal rights.

• Account information is retained while the account remains active and for a reasonable period afterward.

• Marketing information is retained until you unsubscribe, withdraw consent or the information is no longer needed, subject to limited retention necessary to record your opt-out.

• Cookie and analytics information is retained according to the settings and retention periods of the relevant service.

We may retain information for longer where necessary to comply with law, resolve disputes, prevent fraud or establish, exercise or defend legal claims. When personal data is no longer required, it will be deleted, anonymized or securely isolated.

Security

We use appropriate technical and organizational measures designed to protect personal data against unauthorized access, alteration, disclosure, loss or destruction.

However, no system or method of transmission over the internet is completely secure. Please avoid sending sensitive information through unsecured communication channels.

Children’s Privacy

The Services are not directed to children, and we do not knowingly collect personal data from children who are not legally able to provide such information.

If you believe that a child has provided personal data to us without appropriate authorization, contact hello@superwatchman.com and we will take appropriate action.

Your Rights

Depending on applicable law, you may have the right to:

• Request access to your personal data.

• Request correction of inaccurate or incomplete personal data.

• Request deletion of your personal data.

• Request restriction of processing.

• Object to processing based on legitimate interests.

• Object at any time to processing for direct marketing.

• Receive certain personal data in a structured, commonly used and machine-readable format.

• Withdraw consent where processing is based on consent.

• Lodge a complaint with a competent data protection authority.

These rights may be subject to legal limitations. For example, we may need to retain certain transaction information to comply with accounting or tax obligations.

To exercise your rights, email hello@superwatchman.com. We may request information necessary to verify your identity and protect your personal data.

We will respond within the time required by applicable law and will not discriminate against you for exercising your rights.

Marketing Choices

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us.

Unsubscribing from marketing does not prevent us from sending transactional or service-related communications, such as order confirmations, shipping updates, security messages or responses to customer service requests.

You can manage analytics and advertising cookies through the cookie banner or privacy settings available on our website.

Third-Party Websites

The Services may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security or content of third-party services. We encourage you to review their privacy policies before providing personal data.

Complaints

If you have concerns about how we process your personal data, please contact us first at hello@superwatchman.com so that we can investigate and try to resolve the matter.

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection:

Integritetsskyddsmyndigheten (IMY)
Website: www.imy.se
Complaint service: File a GDPR complaint

If you live in another EEA country, you may also contact the data protection authority in your country of residence.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, Services or legal obligations.

When we make changes, we will publish the updated version on this page and revise the “Last updated” date. We will provide additional notice where required by law.

Contact

If you have questions about this Privacy Policy, our privacy practices or your rights, contact:

Superwatchman AB
Company registration number: 559252-3111
Kivra: 559252-3111
106 31 Stockholm
Sweden
Email: hello@superwatchman.com