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Jacob and Co. Bugatti-Chiron


It started with an idea conceived by Jacob & Co. together with Bugatti – how to reproduce the visceral sensation of the iconic Bugatti 16-cylinder engine in a timepiece.

After almost a full year of development, the answer is here in the form of the Bugatti Chiron Tourbillon. Everything is designed to honor the Chiron in a timepiece. The case is inspired by the flowing lines of the Chiron and the movement, or “engine block,” intended to duplicate the Bugatti engine, is placed under a massive sapphire crystal, on display for all. In 2019, Bugatti and Jacob & Co. signed a multi-year partnership to create unique, never-before-seen timepieces. These watches are true to the spirit of both companies, while taking watchmaking to impossible heights.

To inaugurate this partnership led by performance, two timepieces were created. These watches, based on the Twin Turbo Furious and the Epic X Chrono, were directly inspired by the unique design and spirit of Bugatti hypercars.

In 2020, Jacob & Co. and Bugatti introduced new watches in the Twin Turbo Furious collection, and the Bugatti Chiron, a completely new line.

Photo: Jacob and Co.

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