Privacy Policy

Your privacy is important to us. This privacy policy governs the manner in which www.superwatchman.com (the “Website”), owned and operated by Superwatchman AB, Company Number -559252-3111 (the “Superwatchman”, “we”, “us”, “our”), collects, uses, maintains, and discloses personally identifiable information (the “Personal Data”) collected from its users (the “visitor”, “member”, “you”, “your”). We respect your privacy, and we are committed to protecting the personal data that we collect from you or that you disclose to us.

The purpose of this privacy policy is to assist you in understanding the purpose for which we collect, use, disclose, and process the Personal Data that you have provided to us or we collect in accordance with the Swedish Data Protection Act (the “DPA”), Swedish Whistleblowing Act (the “Whistleblowing Act”), General Data Protection Regulation (GDPR) of EU, California Consumer Privacy Act (CCPA) of USA, and other applicable international data privacy laws. We are devoted to protecting your privacy. Please take a moment to check our privacy practices. We will make all attempts to protect your data or information when you use our website or its services.

By interacting or submitting any personal data or any other information to us for any events, it’s deemed to be your full consent to permit us to collect, use, and disclose such personal data and other information in accordance with this privacy policy. We reserve the right, at our sole discretion, to change, modify, add, or delete portions of this privacy policy at any time without any prior notice.

Who We Are

Superwatchman is a Stockholm-based company that inspires millions of people and is known as an influential site for watches and news. Our website or platform strives to provide the most outstanding and latest information for watch consumers looking to make their next purchase. We do not sell watches, or have any inventory of watches, but instead, provide information about watches, deliver news, style advice, and offer in-depth reviews on watches. We guide and direct you to the retailers and brands that offer the watch you are looking for.

What Personal Information or Data We May Collect from You

For the purpose of this privacy policy, Personally Identifiable Information (PII) means any information relating to an identified or identifiable individual which may include, but is not limited to, your full name, email, phone number, address, city, state, language, date of birth, country, zip code, and social media profile link (the “personal information” or “personal data”). While using our website, we may ask you to provide us with certain personal data or we may automatically obtain a form that can be used to contact or identify you. We may collect or obtain your personal data from various sources described below.

User-Provided Data

  • Registration or Sign Up. You may not be required to register or provide any personal data to us to visit our website and peruse its general contents. But when members want to post any comment or review on our website, they may need to sign up or register for an account with us and access the user or member profile dashboard (the “dashboard”), which may require to provide certain information such as username, email address, password, etc. We hereby disclaim, and you hereby release us from any and all liability arising from any unauthorized registration and from any related claims, losses, or damages alleged, arising from or relating to any unauthorized user registration and/or collection of personal data in connection with an unauthorized registration.
  • “OAuth” Registration/Login: We may have an optional o-authorization registration option with social media plug‐in tools, like Facebook, Google, etc. Those tools may allow an automatic registration and a direct connection with those social networks’ servers through your browser and the registration information will be transferred to us by those social networks. If you access our website with your login credentials from a social networking platform, we may receive your personal data from such social networking platform, in accordance with the terms of use and privacy policy of such social networking platform. You are also subject to the terms of use and privacy policy of such social networking platform.
  • Profile or Account Information: To use certain features and to understand your purpose of use for our website, we may also ask you to complete your profile with us by providing certain personal data under the Profile section of the dashboard, which may include your first name, last name, biography, profile picture, etc. If you have any questions or concerns regarding this personal data collection process, please contact us at privacy@superwatchman.com.
  • Payment Information: Our website is free to use. Currently, we don’t have any payment options, and we don’t collect any payment information from the website or transferred it to us through our website.
  • Feedback or Review: We may collect personal data if you include it in feedback or reviews. Feedback, and similar communications from our users, allows us to measure areas of interest, improve the efficiency of our website, provide users with important information, and build features and functionality that will enhance your use of our website and its services.
  • Communications with Us via Email, Live Chat, or Other ways: When any user or member communicates with us using our Contact Us form, support email, phone call, or live chat option, we may collect personal data from such communications.
  • Other Information: You may otherwise choose to provide us information when you fill our Contact Us form, subscribe to our newsletter, update or add information to your account with us, or interact through your social media account.

Data Collected via Technology.

To make our website and its services more useful to you, our servers (which may be hosted by a third-party service provider) may collect information from you, including your browser type, operating system, Internet Protocol (IP) address, domain name, and/or a date/time stamp for your visit. When you use our website, we may also collect information about the usage information, location information, log data, transaction information, cookies, and similar technologies, such as “clear gifs” or “web beacons”. This automatically-collected information may include your device information or ID, web browser, and/or device type, etc. Also, we may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message, to the extent permitted under applicable law. We may use Google analytics feature and other third-party vendors to collect information anonymously and report website trends without identifying individual visitors. Google uses its cookies to track visitor interactions.

For What Purpose We May Use Your Personal Data

If you visit and use our website, we may collect, use, and process your personal data in accordance with the terms set out in this privacy policy. Your personal data may be used for the following purposes

  • For Administration. We may use your personal data for administrative purposes, including to personify the user experience, to maintain your interest and account with us, to help us better understand how users access and use our website, and to provide our prospective partners, service providers, regulatory bodies, or other entities with reports.
  • Security and Safety. We may use your personal data to set up and maintain security, anti-piracy, and fraud-prevention measures, including tracking unauthorized transactions and managing risk exposure by identifying potential hackers and other unauthorized users. We may also use your personal data to respond to claims of any violation of our rights or those of any third parties.
  • Marketing & Analytics. We may in accordance with the law, use your personal data for marketing and promotional purposes, including for email communication and other means of electronic communication. For example, we may use your personal data to send you newsletters or send you information that we think will interest you. We may also use your personal data to analyze and enhance our communications.
  • Communication. We may use your personal data to communicate with you, including responding to requests for assistance. We may communicate with you in a variety of ways, including via email, your social media accounts, and/or text message if you have agreed.
  • Feedback or Review: We may collect personal data if you include it in feedback or reviews. Feedback, and similar communications from our users, allows us to measure areas of interest, improve the efficiency of our website, provide users with important information, and build features and functionality that will enhance your use of our website and its services.
  • Customer Support We may use your personal data for customer support purposes, including suggesting services and offering you technical support. Similarly, we may use your personal data to provide you with personalized content and information based on your use of our platform.
  • Research and Development We may use your personal data for research and development purposes, in particular, to improve our website and its services. We may also use it for research and analysis purposes to improve our services, business activities, operations, and processes.
  • Legal obligations. We may use your personal data to comply with legal obligations, including responding to an authority, a court order, or a preliminary disclosure request. Also, we may use your personal data where we believe it is necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, or violations of policies and directives.
  • To enforce this privacy policy.

To Whom We May Disclose or Share Your Personal Data

We have sole discretion to take all reasonable steps to secure your personal data against unauthorized access or disclosure. Subject to this privacy policy, and in accordance with any applicable law, we may disclose the personal data that we collect from you, including but not limited to

  • any trusted third party, who assists us in operating our website and conducting our business, as long as those parties agree to keep this as confidential information.
  • our employees, contractors, and/or related entities.
  • whom we may transfer our rights and duties to.
  • any relevant government regulators, authorities, or law enforcement agencies to comply with any laws, rules, and regulations imposed by any governmental authority.
  • any party, entity, or authority when we believe in good faith that disclosing any information is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud, or other wrongdoing, and to protect and defend our rights, property, or safety of our company, users, employees, or others; and
  • whom you authorize us to disclose your personal data.

We may also disclose or share your personal data in connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, asset sale, or in the unlikely event of bankruptcy. In case of a change in ownership of our business through any viable means, such as a merger, an acquisition, takeover, or any similar event, your personal data may also be transferred to the new owner. In such scenarios, we will post a notice or otherwise notify you and collect your consent, as may be required by law, before the information is transferred and becomes subject to a different privacy policy.

The Basis of Processing Your Personal Data

We follow a lawful basis for collecting and/or processing your personal data. We generally rely on a number of grounds (reasons) for this processing within our business activities. We process your personal information in accordance with the provisions set out in the DPA, Whistleblowing Act, GDPR of the EU, CCPA of the USA, and other applicable international data protection laws and regulations. The legal bases for processing your personal data are:

  • To comply with contractual obligations.When you wish to access any particular service that we are offering through our website, the purposes of processing your personal data are primarily determined by that service and we will process your information so that we can provide that service to you.
  • As a result of your consent. When you have consented to the processing of your personal data by us for certain services through our website, your personal data will be used as necessary. You can withdraw this consent at any time in accordance with the instructions provided in this privacy policy or by contacting us at privacy@superwatchman.com.
  • There is a legitimate interest. In certain situations, we may not need your consent to use your data, as we will have a legitimate interest to do so, but we must inform you of this. Legitimate interests include analyzing and optimizing our website, guaranteeing IT security and safeguarding our IT operations, preventing and investigating criminal acts, and protecting our legal rights, liabilities, and interests.

We will follow the required legal obligation to use your personal data for the purpose of legitimate interest. Like any other entity, we are subject to legal obligations and regulations.

Advertising and Analytics

We may use a third-party advertising platform, including but not limited to Google ads, Facebook ads, etc. to promote our website and its services. We do not share personal data that directly identifies you with third-party advertisers for their direct marketing purposes. We may use Google Analytics, which may use cookies. The information generated by the cookies about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. You can refuse the use of Google Analytics by clicking on opt-out.

To learn more about how Google uses data, visit https://policies.google.com/privacy/partners

To opt-out of Google Analytics, please visit https://tools.google.com/dlpage/gaoptout

Security of Your Personal Data

We are committed to protecting and safeguarding the personal data that we collect from you. We take all reasonable and necessary steps to protect the information provided by you from unauthorized access and use. We may follow commonly accepted industry standards to protect the personal data you provide to us. We are using an SSL Certificate and other encrypts security systems for ensuring and protecting the confidentiality of your personally identifiable information. However, no method of transmission over the Internet or method of electronic storage is 100% safe and secure. Therefore, we are not in the actual position to guarantee the absolute security of your information. If you have any questions about security on our website, you can contact us through email. We will take all reasonable steps and may allow third parties to assist us regarding processing your personal data and adopt proper security measures to safeguard your information.

Use of Cookies and Similar Technologies

Our website may use cookies and similar technologies to enhance user experience. For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy.

Social Media Plug-in/Interactive Services

When you use our website and its services, you may find social media sharing, liking, tweeting, etc. options through an implemented social plug-in, including but not limited to Facebook, LinkedIn, Twitter, Instagram, etc. If you choose to share information via such a social media plug-in, your browser may transfer some personal data, including but not limited to, your IP address, the browser you are using, the operating system you are using, your username, password, and, where applicable, whether you are a registered user of the social medium, etc. to such social media platform. We are not responsible for the personal data that you choose to submit to or collect with such social media platform. We encourage you to review the privacy policies and settings of the social media sites with which you interact and understand the social media sites’ privacy practices. If you have questions about the security and privacy settings of any social media sites that you use, please refer to their applicable privacy statements or policies. Please note that you can block social plug-ins in your browser settings.

Children Privacy Policy

We take children’s privacy seriously. Our website complies with the GDPR and Children’s Online Privacy Protection Act (COPPA) and the Children’s online privacy protection law under the local territory of every user of our website. We do not knowingly collect or solicit personal data from anyone under the age of 13. If any child under 13 wishes to use our website, they can do so upon parental or guardian consent in accordance with applicable law.

Governing Law and Jurisdiction

This privacy statement has been prepared based on provisions of the DPA, Whistleblowing Act, GDPR of the EU, CCPA, and other applicable international data protection laws. We and each user may submit to the exclusive jurisdiction of the local territory of the user or member.

Your Personal Data Rights and Choices

You have certain rights under the data protection laws of Sweden, GDPR, CCPA, and other applicable international data protection laws, including the right to request a copy of your personal data. To comply with such data protection law, you can exercise the following rights in accordance with this privacy policy, by requesting us in writing.

  • Right to Know: you can request us to provide information about how we have collected and used your personal data during the past 12 months.
  • Right to Access:you have the right to request copies of your personal data from us..
  • Right to Correct: you have the right to have your personal data rectified if it is inaccurate or incomplete.
  • Right to Erase: you have the right to request us to delete or remove your personal data from our systems.
  • Right to Withdraw: you have the right to withdraw consent where you have previously given your consent to the processing of your personal data.
  • Right to Restrict our Use of Your Information: you have the right to ‘block’ us from using your personal data or limit the way in which we can use it.
  • Right to Data Portability: you have the right to request us to move, copy, or transfer your personal data.
  • Right to Verify and Seek Rectification: you have the right to verify the accuracy of your data and ask us to update or correct it if there are any errors in it.
  • Right to Object: you have the right to object to our use of your personal data, including where we use it for our legitimate interests or where we use your personal data to carry out profiling to inform our market research and user demographics.
  • Right to Lodge a Complaint: you have the right to bring a claim before a competent data protection authority.
  • Right to Nondiscrimination: we do not discriminate against users who exercise their privacy rights. You are entitled to exercise the rights described above free from discrimination, as prohibited by the CCPA.

You may, of course, decline to submit or restrict us from collecting your personal data through our website, in which case we may not be able to provide you with certain services. You may also control the types of notifications and communications we send and limit the personal data shared on our website.

International Data Transfers

Please be aware that, our business is registered in Sweden, but we are offering our website use to international users. Personal data we collect from you may be transferred to, stored, and processed in any country or territory where one or more of our service providers are based or have facilities. While other countries or territories may not have the same standards of data protection as those in your home country, we will continue to protect the personal data that we transfer in accordance with this privacy policy.

Outside of Sweden: By submitting any of your personal data to us, you are transferring your personal data to Sweden, and you consent to such transfer. We do not represent or warrant that our website, or any part thereof, is appropriate or available for use in any particular geographic location. If you choose to access or use our website, you do so on your own initiative and at your own risk and are responsible for complying with all local laws, rules, and regulations applicable in your jurisdiction. If you are visiting or using our website outside of Sweden, please be aware that your personal data may be transferred to, stored, and processed in Sweden where our servers are located, and our central database is operated. By using our website and its services, you consent to your information being transferred to our facilities and to the facilities of those third parties with whom we share it, as described in this privacy policy.

Outside The EEA: Please note that some of our service providers may be located outside the European Economic Area (EEA). In such cases, we will transfer your personal data only to such countries approved by the European Commission as providing an adequate level of protection of personal data or enter into legal agreements ensuring an adequate level of data protection. If you are located in the EEA, we may process your personal data when

  • you have clearly consented to the use of your personal data.
  • we need your personal data to provide you with services or to respond to your inquiries.
  • we have a legal obligation to use your personal data.
  • we have a legitimate interest in using your personal data to ensure and improve the safety, security, and performance of our website and its service.

We do not share any of your personal data with any person or entity, other than as set out in this privacy policy. No other third party receives your personal data or other transactional data. However, please note that these rights are not absolute and may be subject to our own legitimate interests and regulatory requirements.

Marketing Opt-Outs

We may also use your personal data to communicate with you about our current activities or to notify you about any updates or changes to our website and its services. If you decide that you would no longer want to receive such emails or messages, you can opt-out of receiving such emails from us. You may opt-out of receiving emails and other messages from us by following the instructions in those emails or messages. If you face any difficulties in opting-out out, please contact us at privacy@superwatchman.com.

Duration of Holding your Personal Data

Unless a longer retention period is required or permitted by law, we will only hold your personal data on our systems for the period necessary to fulfill the purposes outlined in this privacy policy or until you request that it is deleted. Even if we delete your personal data, it may persist on backup or archival media for legal, tax, or regulatory purposes.

Do Not Track (DNT) Privacy Practice:

Our website does not respond to Do Not Track signals. We don’t track you personally and we never sell your data. Subject to your use of our website, we may only track how you use our website so that we can improve our website and its service for you. We never sell or share your personally identifiable information unless we are required to do so by law.

Third-Party or External Links Policy

During your use of our website and its services, you may be able to access or encounter external websites or links owned and controlled by third parties. By clicking on a logo, image, or other content displayed on our website containing any hypertext links, you may be redirected to those third-parties’ websites, which may collect information about you when you use their website or purchase any of their products and services or communicate with them. We are not responsible for their privacy practices and any use of such third-parties or any submission of your personal data to them will be subject to the applicable privacy policy of those third parties.

Liability Disclaimer

Subject to this privacy policy and upon using our website, you hereby acknowledge and agreed that your use of our website is “as is” and “as available”. In no event we will be liable for any direct, indirect, incidental, consequential, punitive, special, or other damages and breaches arising out of or in any way connected with a third party’s unauthorized access to and use of your personal data regardless of whether such damages and breaches are based on contract, strict liability, tort, or other theories of liability, and regardless of whether or not we gave you any actual or constructive notice about such possible damages.

Your Consent to Us

You acknowledge and agree that, by using or any interaction with our website and its services, you are voluntarily providing us your consent to collect, process, and transfer (including international transfer) your personal data in accordance with this privacy policy. Wherever possible, we will attempt to obtain your explicit consent to collect and process your information. If you have given us explicit permission to do so, we may from time to time provide your name and contact information to our selected partners whom we believe may provide services that you would find useful. Sometimes you may give implicit consent, such as when you send us a message through our support or by e-mail to which you would reasonably expect us to reply. Without your consent to use your personal data for a specific purpose, we do not use your information or data in any way that would identify you personally. We may continue to use, disclose or process your information in accordance with this privacy policy and on the above basis until you withdraw your consent, or it can be reasonably assumed that your consent no longer exists. You may withdraw your consent at any time by contacting us at privacy@superwatchman.com

Change to this Privacy Policy

We have sole discretion to modify or update or amend this privacy policy at any time without any prior notice. Changes or modifications will take effect immediately upon their posting on our website. If we make any material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. It is your responsibility to review this privacy policy from time to time to ensure that you continue to agree with all of its policies.

Your Acceptance of this Privacy Policy

By using our website, you imply your acceptance of this privacy policy. If you do not agree to this privacy policy, please do not use our website. Your continued use of our website will be deemed as your acceptance of any changes to this privacy policy.

Contact Us

We have sole jurisdiction to provide an explanation of this privacy policy. If you have any questions regarding the cookies policy, please feel free to contact us at privacy@superwatchman.com.

FYI: Please note that

  • This privacy policy was last updated in April 2022.
  • We reserve the right to change this privacy policy at any time. Modifications to this privacy policy can be made without prior notification.
  • Continued use of our website and its services signifies your acceptance of any changes to this privacy policy.