FOR WATCH DEALERS / BY SUPERWATCHMAN

Superwatchman
Verified.

Business verification for watch dealers.

Make your business easier to discover and your verified status easy to check. A public dealer profile and a recognisable seal, backed by a review of your business identity and core company information.

Superwatchman Verified 2026 seal
A visible mark. A public profile.

Your dealer profile.

Your business, imagery and website links in the Superwatchman Guide.

Your clickable seal.

Link your website to a public page where customers can check your Verified status.

Your print-ready seal.

Licensed artwork for your store and marketing. Physical printing is not included.

Choose the products you need, or combine all three with Complete Verified. Membership does not guarantee enquiries, sales or editorial coverage.

WHAT VERIFIED MEANS

A business-level review.
A public status.

We review business identity and core company information. Approval is required; payment alone does not confer Verified status.

Verified is separate from editorial Selected listings. It is not a credit rating, watch authentication or a transaction guarantee. Each Verified profile shows its published status and year.

Verification criteria & process

APPLICATION STANDARD · VERSION 1 · 26 SEPTEMBER 2026

Three requirements for approval.

This standard applies to new applications and renewal reviews from 26 September 2026. All three requirements must be supported before approval.

  1. An identifiable, active business. The legal name, registration details and current business status must be confirmed against an official register or an equivalent authoritative source appropriate to the jurisdiction.
  2. A confirmed business representative. The applicant’s connection to the business must be established through an independently sourced business contact or evidence of authority. An application email alone is insufficient.
  3. A website connected to that business. The website’s business details must match the applicant, and control or authorised use of the website must be confirmed.
Evidence, decisions and ongoing status

Approval requires a dated internal record of the sources and evidence, the reviewer and the decision. Missing or conflicting evidence requires clarification; unresolved requirements prevent approval. The standard requires a new review at renewal, at least annually.

Material changes or credible concerns are grounds for a further review. Status may be paused or withdrawn when its basis cannot be substantiated. Only active status permits use of the Verified seal. A withdrawn status must remain identifiable on its public verification page so an old seal cannot be mistaken for current approval.

Site visits, warnings and the limits of the review

A physical visit is additional information and is only claimed for a business we have actually visited. It is not a requirement for every applicant.

Any warning-list check is limited to the named sources and date recorded. No match is not proof that a business is free from misconduct. Verified does not imply a comprehensive fraud, sanctions, credit or regulatory-licensing check, product authentication, a service-quality assessment or buyer protection.

Earlier profiles and paid membership

For profiles approved before this standard was introduced, the published scope is business identity and core company information. Do not infer that every step of this new checklist was completed retrospectively. The displayed verification year is not an exact review date or evidence of continuous monitoring.

Paid membership covers the agreed profile and seal products. Payment cannot replace the approval requirements. Editorial Selected listings are separate and are not verification.

Have a question about a listed business or spotted incorrect information? Contact us with the profile link and details.

MEMBERSHIP & LICENSING

Verified presence.
Online. In store.

Three individual products. One complete membership.

12-month agreement · Billed monthly · All prices in EUR, excluding VAT

Guide Profile

€290 / month

€3,480 over the 12-month agreement, excluding VAT

A dedicated dealer profile in the Superwatchman Guide.

  • Company presentation and imagery
  • Direct links to your website and Instagram

The profile product does not include a Web Seal or Print Seal licence.

Enquire

Verified Web Seal

€390 / month

€4,680 over the 12-month agreement, excluding VAT

An active, clickable seal for your website.

  • Public verification page with current status
  • Annual review

Website use requires active Verified status.

Enquire

Verified Print Seal

€190 / month

€2,280 over the 12-month agreement, excluding VAT

A print-ready seal for your store and marketing materials.

  • Use on window displays, events and your own materials
  • Verification page and licence for the agreement term

Print-ready artwork; physical printing is not included.

Enquire

THE COMPLETE MEMBERSHIP

Complete Verified

Guide Profile + Web Seal + Print Seal

Combine your dealer presentation, clickable website seal and print-ready seal in one membership.

Save €280 per month compared with the three individual products.

€590 / month

€7,080 over the 12-month agreement, excluding VAT

Apply for Complete Verified

ABOUT VERIFIED

Frequently asked questions.

What is the difference between Selected and Verified?

Selected is our unpaid editorial choice for the Guide. Verified is a separate business-level status following a review of business identity and core company information. A Selected listing does not mean a business is Verified.

What am I paying for?

The profile and seal products listed above: a dedicated Guide presence, a clickable Web Seal or a Print Seal licence, depending on your agreement. Payment does not buy automatic approval, a favourable editorial review or guaranteed sales.

What is reviewed?

The stated scope is business identity and core company information. It does not include a credit rating, authentication of individual watches or a transaction guarantee. We explain the review and any information needed before activation.

Read what Verified means.

How do I apply?

Email partners@superwatchman.com with your business name, website, country and preferred product. We confirm eligibility and the agreement before activation. Membership is subject to approval; an enquiry does not place an order.

How does billing work?

The agreement runs for 12 months and is billed monthly. The prices above exclude VAT. This is a 12-month commitment, not a cancel-anytime monthly subscription.

Does membership include editorial or social coverage?

Editorial and social coverage is discretionary and is not guaranteed. Our unpaid editorial Selected listings remain separate from paid membership products.

What does the Verified seal mean?

Verified status concerns a review of business identity and core company information. Seal use requires active Verified status. It does not authenticate individual watches or guarantee transactions. The Print Seal provides print-ready artwork and a licence, not physical printing.

Let’s start with your business.

Email your business name, website and country. Tell us which product interests you. We’ll explain the review and confirm your eligibility before you decide. Applications are reviewed before Verified status is issued.

Start your application partners@superwatchman.com

Selected Our editorial choice.

Verified Separate business-level verification.

How the guide works

EXPLORE THE GUIDE

Verified dealers

2 dealers

OUR POINT OF VIEW

Chosen with purpose.
Clearly distinguished.

A guide to discovery, with a separate standard for business verification.

Superwatchman Selected

Our editorial choice, based on a dealer’s watch offering, specialism and relevance to collectors. Profiles explain why each business is included. Selected is not a paid placement, a ranking or a verification.

Selections are based on public information unless a visit is explicitly described. Inclusion does not imply a partnership with the business.

Superwatchman Verified

A separate business-level status covering a review of business identity and core company information. The existing verification year and status appear on each Verified profile.

The mark does not authenticate individual watches or guarantee transactions. Customer-policy and authentication-process checks are not implied unless explicitly documented.

View Verified businesses

FOR WATCH BUSINESSES

Become a Verified dealer.

Apply for business verification, or suggest a dealer for separate editorial consideration.

Enquire about verification