The TAG Heuer Ambassadors

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Branding has remained a trend in watch manufacturing companies since the 1940s. Nevertheless, it wasn’t until the 1990s that it took off in the watch sector. The Quartz Crisis drove several watchmakers to look for creative methods to appeal to a larger and newer audience. The bang of brand ambassadors, therefore, got underway.

This also applies to TAG Heuer. In fact, it’s possible that the brand unknowingly contributed to the rise of brand ambassadors in the watch market. Even if Steve McQueen didn’t get a formal endorsement agreement, he is eligible for an honorable brand ambassadorship. Besides, as a member of the brand’s Legend Ambassadors, the company now honors him.

Accuracy, performance, and legacy make up the brand’s distinctive traits. Moreover, the background of its collection of opulent timepieces can be found in both the automotive and athletic sectors.

In addition, TAG Heuer has always been extremely vigilant in selecting brand ambassadors that embody the company’s principles and its catchphrase, Don’t Crack Under Pressure. Here are thus few of the most famous ambassadors present today that you might be familiar with!

• Ryan Gosling

The Oscar-nominated star Ryan Gosling is TAG Heuer’s official brand ambassador. Recently, the company has added a new model to its renowned TAG Heuer Carrera watch collection in conjunction with the debut of the celebrated actor’s movie, ‘The Gray Man.’

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Gosling is indeed the symbol of the Carrera “Three Hands” wristwatch. He also features in the company’s new advertisement donning several of the timepieces while costumed as his TGM persona.

• Naomi Osaka

Naomi Osaka, a four-time grand slam singles champion and mental well-being activist, was initially named TAG Heuer’s official ambassador in January 2021. Nevertheless, she is more than simply a face for the company. The tennis player added item designer to her portfolio in 2022 with the release of the Aquaracer Professional 300 Naomi Osaka Limited Edition, resulting from their first watch partnership.

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The wristwatch, which Naomi Osaka co-designed, was unveiled at LVMH Week in January 2022. It features multiple hues of Osaka’s favorite color, green, as she desired. Green had special meaning for her because it reminded her of her favorite sport, tennis, and her appreciation for the natural world.

• Jacob Elordi

In 2022, Jacob Elordi, an actor from Australia, was signed by Swiss luxury company TAG Heuer as a brand ambassador for TAG Heuer Monaco. Additionally, the company announced the debut of its latest Monaco piece.

One of Jacob’s most distinctive abilities in his generation can be seen in the Euphoria series. He was also seen speaking at the Academy Awards event last year while wearing a TAG Heuer Monaco featuring a black dial, white subdials, and a black alligator strap.

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This Australian actor is the face of the TAG Heuer Monaco, a legendary timepiece with a reputation for being a bold masterpiece of horology. As with Monaco and its square casing, Elordi has broken the rules and defied tradition to create one of the greatest and most recognizable watches ever.

• Tommy Fleetwood

Tommy Fleetwood, 29, has won five times on the European Tour and played on the winning European Ryder Cup squad in 2018. He has largely succeeded on the global stage.

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Besides his achievement, Tommy became the face of the TAG Heuer Connected watch Golf model in 2021. Hence, he has since exhibited the premium smartwatch while collaborating closely with the group’s software experts in Paris. This is to improve the golfer experience and ultimately refine the existing best-in-class TAG Heuer Golf application.

• Jimmy Butler

Jimmy Butler has been working extremely hard on the court for his new and tenacious Miami Heat team, earning up to 21 points, 6 boards, and 7 assists per game. And even though he’s enjoying a great deal of accomplishment on the court, it also looks like he’s getting it off of it, as he became the brand ambassador for TAG Heuer in 2021.

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Butler has thus joined the family of Swiss watchmakers alongside celebrities, including Patrick Dempsey from Grey’s Anatomy and professional tennis players Naomi Osaka. You can also count on him to wear a TAG Heuer watch while participating in all aspects of the game. These include the pre-game tunnel walk, the post-game interview, and all that follows.

• Maya Gabeira

In 2004, Maya Gabeira started competing professionally. Soon after, she was drawn in by the pull of bigger, stronger, and faster waves, and she quickly rose to become the top female big-wave surfer worldwide, regularly breaking and setting records in the sport.

Gabeira thus wears a TAG Heuer Aquaracer to keep count of her time spent inside the water, manage the busy life of a top athlete, and follow the tides’ vital movement.

Indeed, TAG Heuer discovered the ideal wrist to put its premium diving watch through its paces with the announcement of the 2021 Aquaracer. The piece had been updated for enhanced readability and a slimmer design.