The History of Bulgari in Five Watches

Greek goldsmith Sotirio Bulgari established the Italian opulence brand Bulgari in Epirus, Greece, as a small jewelry store, in 1884. Bulgari is among the top brands in its industry and holds dominant leadership in the jewelry and timepiece sectors. It is well known throughout the world for its innovation and brilliance.

From the time of the firm’s founding in 1884 till the 1970s, Bulgari grew into a prestigious jewelry label known for its wearable valuable metals. It’s also common for angular designs, vivid hues, and oval components, plus its creativity in cabochon cutting (gemstone).

In 1980, Bulgari founded the Swiss subsidiary firm, Bulgari Haute Horlogerie SA, to manufacture its timepieces. Bulgari watches immediately became well-known after Bulgari Haute Horlogerie SA was founded because of their premium jewelry luxurious pieces and their fusion of Italian styles and Swiss craftsmanship.

In the 21st century, most high-end watch companies, such as Daniel Roth as well as Gérald Genta, were purchased by the Bulgari Group. To boost the growth of the Bulgari Group while maintaining its heritage, principles, artistry, and identity, plus long-term objectives, the Bulgari dynasty partnered with LVMH in 2011.

With its relentless pursuit of excellence, advancement in technology, spiritual elegance, and distinctive design, Bulgari has become one of the world’s best-known and best-selling watch manufacturers.

Below is a brief tour of the Bulgari’s history five timepieces:

1. Bulgari Serpenti

With the initial Serpenti, Bulgari produced something undoubtedly exceptional in the 1940s. The Serpenti is considered one of the most feminine and alluring timepieces for women. Its design was driven by the symbol of the seducing serpent in antique Greek and Roman myth. The good news is that the firm and its artisans can still push the serpent concept, its hand-assembled tubogas building, Haute joaillerie implementation, and the inimitably over-the-top essence of the selection up to the limit. As a result, this makes today’s Bulgari and the present Bulgari Serpenti designs more special.

 

 

2. Bulgari Assioma

The Bulgari Assioma timepiece has a commanding presence. With a flawless blend of valuable metals and gems, its unique and very inventive quadrangular casing exudes elegance and power. High-complicated motions, a crucial element, give the Bulgari Assioma line a sense of triumph and great promise. A few characteristics distinguishing the Bulgari Assioma as a significant watch include the perpetual calendar, AM/PM indication, and Chronograph. Other qualities are a hand-polished case back featuring pelage coating and a metallic or pre-curved alligator skin band with a deployant clasp.

Its quadrangular casing’s features are highlighted by a convex, scratch-resistant sapphire crystal featuring anti-reflection polishing, which gives the watch a high-end appearance. The case-back is finished and features exceptionally subtle curves, providing a comfortable feel. It is also etched with the Bulgari emblem and version numbers.

Overall, all Bulgari Assioma timepieces have a 30-meter water resistance rating. In addition, the Bulgari Assioma is a symbol of a manly attitude.

 

 

3. Bulgari Ergon

This is a modern, straightforward, and sporting Bulgari series. The consistency of its form enhances the casing geometry’s flawless proportion, harmony, and gentle bends. Also, the Bulgari Ergon timepiece has a dynamic design outlined by the balance of all its components and the harmonic union of its curved casing and band.

Its aesthetic conveys a sense of complete coziness. It may be available on gold, steel, or alligator bracelets, featuring Chrono and date features and several sorts of movements. This design can be made into a very opulent watch by adding a beautiful accent of gemstones to the dial and casing lugs. Additionally, Bulgari Ergon is available in small, medium, or big versions and is designed for dynamic, active persons.

 

4. Bulgari Bulgari

In 1977, the Bulgari Bulgari timepiece was unveiled. This watch boasts the most recognizable style of the company and a wholly unique case structure, which helped it become so well-known. It continues to be the most well-known Bulgari design today.

The Bulgari Bulgari moniker speaks for elegance and the core of things. This legacy captures the essence of Bulgari timepieces as well as the ideal blend of traditional artistry and cutting-edge technology.

A manual or automatic movement, a Chrono function, and a power reserve indication are just a few of the cutting-edge technological components that make up a Bulgari piece. In addition, this Bulgari watch has a modern aesthetic. It’s all thanks to its flawless cylinder-shaped bezel featuring the double-engraved Bulgari insignia, exceptionally legible hand-applied dial markers, distinctive design, and refined mood. You have the option of selecting a small or extra-large variant.

5. Bulgari Diagono

The Bulgari Diagono timepiece represents the product’s innovative history owing to its diagonal bezel layout and novel component blend, in which Aluminum and Titanium shine out. In reality, the term “Diagono,” which describes this Bulgari’s ancestry, is derived from an antique Greek phrase that implies competition.

Bulgari Diagono, with its original and unusual shape, blends vulcanized black rubber with gold, aluminum, or titanium. Pieces made of titanium Diagono are incredibly light and durable. This lineage is within the genre of expert timepieces and is appropriate for a variety of activities and sports, including traveling, scuba diving, as well as time-kept tournaments. It features hand-applied dial markers, rhodium-plated luminous indexes, as well as a bi-directional revolving bezel.

Technically, the Bulgari Diagono is extraordinarily comprehensive. A 42-hour power reserve mechanical movement, a Chrono, a GMT with three time zones, and an AM/PM indication could be included. The COSC has confirmed the Bulgari Diagono lineage’s very accurate and trustworthy chronometer function.

This wristwatch is made to withstand the harshest situations, running reliably in the air, water, or the ground while maintaining precise time. The Bulgari Diagono is thus a genuine piece for brave and adventurous people.

 

Final Thought 

High-end jewelry from Bulgari that embraces elegance and Italian design is still available. Even among female customers, unique and uncommon diamonds exhibited in striking designs continue to be quite popular.

The premium label has built a name for its attractive timepieces that combine Italian beauty and Swiss watchmaking expertise from the introduction of the Bulgari Bulgari. This came after the Italian Maison’s choice to create a manufacturing subsidiary in Switzerland in 1980.