Home » TAG HEUER’S MAJESTIC TRIBUTE TO THE YEAR OF THE DRAGON

TAG HEUER’S MAJESTIC TRIBUTE TO THE YEAR OF THE DRAGON


Photo: TAG Heuer

As the Lunar New Year 2024 approaches, TAG Heuer, the renowned Swiss luxury watchmaker, unveils a spectacular duo of limited edition timepieces to pay homage to the upcoming Year of the Dragon. Merging the richness of Chinese culture with TAG Heuer’s racing DNA, these watches seamlessly embody tradition and innovation, capturing the essence of the majestic dragon.

The Mythical Connection: Rooted in ancient Chinese mythology, the dragon symbolizes imperial strength and unity, embodying values of power and charisma. This mythical creature, unique to the Chinese Zodiac, holds a special place in Chinese culture, much like TAG Heuer holds a distinctive place in the world of luxury watches. The strength and precision of the watches, coupled with their bold design, mirror the enduring legacy of the Chinese Dragon, making them a perfect tribute to the new year.

 

Photo: TAG Heuer

Craftsmanship and Design: Crafted in gold and steel, these watches echo the success of the Chinese Dragon, drawing parallels with TAG Heuer’s iconic Carrera success story. The steel version features a sunray-brushed silver dial, while the gold version boasts a sunray-brushed 18K 5N pink gold-plated dial. Both versions are adorned with rhodium-plated and 18K 5N pink gold plated indexes, highlighted by sumptuous red lacquer, creating a harmonious blend that captivates the eye.

Symbolic Elements: The central red lacquered hand gracefully dances on the dial, drawing attention to the discreet yet significant calligraphic dragon character at 6 o’clock. This emblem not only pays homage to tradition but also exemplifies TAG Heuer’s commitment to honoring heritage within a contemporary design.

 

Photo: TAG Heuer

Limited Edition Excellence: The caseback is fully customized, revealing a printed Chinese Dragon figure around the sapphire glass. Engravings indicate the limited release, with “Limited Edition” for the steel version and “One of 50” for the exclusive 18K 5N pink gold version. The watch’s movement, the Calibre Heuer 02, is visible through this stunning caseback, showcasing TAG Heuer’s commitment to precision and performance.

 

Photo: TAG Heuer

Elegance Meets Racing Allure: An alligator leather strap in an elegant red complements the steel and 18K 5N pink gold cases, enhancing the watch’s sophisticated and racing allure. The special box housing these exceptional watches is designed in the same profound red color as the watch, elevated with the Chinese Dragon symbol in an elegant beige.

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