Swiss quality watches at an affordable price, TAG Heuer seemingly provides the impossible. The brand doesn’t sacrifice quality, but it believes it can come at a more affordable price point. Many of the collections are auto-inspired, such as the Autavia chronograph and the Carrera. The legacy of the collections, the Autavia and Carrera are offered along with the TV-screened Monaco, Formula 1, Aquaracer, and Link collections. The brand produces both timeless classic timepieces in addition to more modern smart watches and continues to evolve the design of sport watches along with the changing world.