Home » TAG Heuer & Oracle Red Bull Racing: The Ultimate Speed Duo

TAG Heuer & Oracle Red Bull Racing: The Ultimate Speed Duo


Buckle up, Formula 1 fans! The Vegas Grand Prix wasn’t just about revving engines and lightning-fast turns; it marked a momentous announcement in the world of Formula 1. TAG Heuer, the precision magician, is back in the driver’s seat, renewing its alliance with Oracle Red Bull Racing for another thrilling lap around the circuit! Since the beginning of this partnership in 2016, it’s been a wild ride. Picture this: Max Verstappen, barely old enough to drive legally, hitching up with TAG Heuer and Oracle Red Bull Racing. Fast forward a few years, and he’s transformed into a bona fide racing champ at the ripe old age of 26. It’s like watching your kid’s growth spurt, only in Formula 1 terms!

This relationship isn’t just about slapping logos together—it’s a serious bromance. TAG Heuer and Oracle Red Bull Racing have been through Monaco’s nail-biting Grand Prix, Qatar’s victory dance, and Suzuka’s sixth Constructors’ trophy. Verstappen’s been snagging wins left, right, and center, making Oracle Red Bull Racing the envy of the paddock.

Max Verstappen

Remember that time TAG Heuer and Oracle Red Bull Racing set up shop in Singapore? It wasn’t just a pop-up; it was an extravaganza, giving fans a peek behind the racing curtain. They’ve mastered the art of giving enthusiasts a backstage pass to the craziness of Formula 1 and the larger-than-life stories of its drivers.

Let’s talk about this dream team. Oracle Red Bull Racing? They’re the renegades of Formula 1, redefining the game with Verstappen and Pérez—a duo so dynamic, they make Formula 1 look like a speedway ballet. Meanwhile, TAG Heuer brings over 163 years of Swiss watchmaking heritage to the table. They’ve been hobnobbing with Formula 1 legends longer than most of us have been alive. But hey, it’s not just about trophies and podiums. Their co-branded watches, like the TAG Heuer Formula 1 x Oracle Red Bull Racing Special Edition, have become a collector’s dream. It’s the kind of timepiece that screams, “I know my Formula 1 stuff, and I’ve got style!”

Photo: TAG Heuer

Frédéric Arnault, TAG Heuer’s CEO, is pumped about this extended partnership. He’s practically doing donuts in excitement, celebrating their relentless pursuit of perfection alongside Oracle Red Bull Racing. Christian Horner, Oracle Red Bull Racing’s Team Principal, is nodding in agreement, promising more mind-blowing activations and products in the future.

This announcement isn’t just about sealing a deal; it’s like waving the checkered flag on a friendship filled with innovation, precision, and a shared love for Formula 1. TAG Heuer and Oracle Red Bull Racing are the trendsetters, the rebels setting the bar for excellence, and making the impossible seem routine.

So, dear racing aficionados, fasten your seatbelts! TAG Heuer and Oracle Red Bull Racing are ready to make history again, zipping past records, and showing the world that Formula 1 isn’t just a race; it’s an adventure worth watching.

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