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TAG Heuer introduces Cryptocurrency Payments Online

TAG Heuer enters the cryptocurrency space in the United States, enabling local customers to purchase the brand’s timepieces in various cryptocurrencies on www.tagheuer.com.

 La Chaux-de-Fonds, Switzerland – May 19th, 2022: A successful pioneer of e-commerce for high-end mechanical and connected watches as early as 2015, Swiss luxury watchmaker TAG Heuer takes yet another significant step on its digital transformation journey, introducing a new and forward-thinking payment feature on their US website, cryptocurrency.

As of today, TAG Heuer customers in the United States can purchase from the brand’s assortment of iconic timepieces and accessories using cryptocurrencies, with no minimum spend and up to $10,000 per transaction. With the support of BitPay which specializes in building custom blockchain payment technology for businesses, TAG Heuer now accepts a total of 12 cryptocurrencies at checkout, including Bitcoin (BTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Ethereum (ETH), Litecoin (LTC), Shiba Inu (SHIB) and more, as well as 5 USD-pegged stable coins.

With an increasing number of customers using or earning digital currencies regularly, TAG Heuer intends to be a key player in the imminent transformation of the e-commerce and retail spaces. This project marks a first step within a wider and long-term strategy for Web3, which will allow TAG Heuer to come alive in bold new ways via blockchain technology, NFTs and more.

“We have been following cryptocurrency developments very closely ever since Bitcoin first started trading. As an avant-garde watchmaker with an innovative spirit, we knew TAG Heuer would adopt what promises to be a globally integrated technology in the near future despite the fluctuations — one that will deeply transform our industry and beyond.” explains Frédéric Arnault, CEO of TAG Heuer.

“As a luxury brand we had to ensure that our entrance into Web3 would meet our standards of excellence and thanks to our nimble teams in-house and with the support of BitPay we are able to dive into this new financial world in the best way possible. This new crypto payment feature is just the beginning of many exciting projects for TAG Heuer in the Web3 universes.”

“We are excited to see global brands such as TAG Heuer investing in the crypto space and seeking the support of BitPay to adapt their digital platforms to the rapid transformation of e-commerce. We look forward to seeing the positive results of this new payment feature both for TAG Heuer customers and the brand and we will continue to support and help implement their vision as the technology and demand evolves,” stated Stephen Pair, Co-Founder and CEO of BitPay.

Customer Journey in the Web3 Era

The integration of this pilot project into the TAG Heuer website offers a seamless experience to US customers wishing to complete their purchase using their crypto wallet. When prompted in the online checkout process, they simply select “BitPay” among the available payment options. They will then be redirected to select their preferred crypto wallet or exchange, and cryptocurrency before they proceed with the payment. Exchange rates at the time of the transaction are guaranteed for 15 minutes.

When the payment is completed, customers will be redirected back to www.tagheuer.com and will receive an order confirmation email from TAG Heuer, as well as a transaction confirmation from Bit Pay, once the blockchain has officially confirmed the payment.

TAG Heuer’s provider BitPay currently supports 12 cryptocurrencies in the US including Bitcoin (BTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Ethereum (ETH), Litecoin (LTC), Shiba Inu (SHIB), Wrapped Bitcoin (WBTC) and 5 USD-pegged stable coins (BUSD, DAI, GUSD, USDC, and USDP).

And more than 100 different crypto wallets and exchanges are currently supported, including BitPay, Coinbase, Exodus Wallet, Ledger Wallet, Trust Wallet, Electrum Wallet, Blockchain Wallet, Metamask, Crypto.com, Gemini Wallet, Kraken, Binance, BRD Wallet and more. The list of accepted currencies and wallets is subject to change by BitPay.

Exchange rates for all supported coins can be found by visiting https://bitpay.com/exchange-rates/. The cryptocurrency payment feature is only available online at www.tagheuer.com in the US for the moment.

About BitPay

BitPay is the world’s largest provider of bitcoin and cryptocurrency payment services. Founded in 2011, BitPay is one of the oldest cryptocurrency companies. As a pioneer in blockchain payment processing, the company’s mission is to transform how businesses and people send, receive, and store money. Its business solutions eliminate fraud chargebacks, reduce the cost of payment processing, and enable borderless payments in cryptocurrency, among other services. For more information visit bitpay.com.

About Cryptocurrencies

A cryptocurrency is a digital or virtual currency that is secured by cryptography. Many cryptocurrencies are decentralized networks based on blockchain technology — a distributed ledger enforced by a disparate network of computers. The word cryptocurrency is derived from the encryption techniques which are used to secure the network. Examples of cryptocurrencies include those that TAG Heuer accepts via BitPay, including Bitcoin (BTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Ethereum (ETH), Litecoin (LTC), Shiba Inu (SHIB), Wrapped Bitcoin (WBTC) and 5 USD-pegged stable coins (BUSD, DAI, GUSD, USDC, and USDP).

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on www.tagheuer. com for select countries and in 160 boutiques and 3,000 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t   Crack   Under   Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

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