Home » TAG Heuer and KITH Reunite the Iconic Formula 1 Collection

TAG Heuer and KITH Reunite the Iconic Formula 1 Collection

Frédéric Arnault, Lisa Manobal, Julien Tornare and Ronnie Fieg  (Photo by John Parra/Getty Images for TAG Heuer )

In a thrilling union of precision craftsmanship and contemporary street style, TAG Heuer and KITH have once again joined forces to revive the iconic Formula 1 collection. This momentous occasion was celebrated in true Miami fashion, with a star-studded evening that brought together luminaries from the worlds of fashion, entertainment, and sports.

On this vibrant night, the city of Miami served as the perfect backdrop for the unveiling of TAG Heuer’s latest collaboration with luxury lifestyle brand KITH. The Formula 1 collection, renowned for its dynamic design and unparalleled performance, made a triumphant return, captivating enthusiasts and collectors alike.

The event, held in honor of the revival of the Formula 1 series, was nothing short of spectacular. A-list celebrities and notable personalities graced the occasion, adding to the excitement and glamour of the evening. Among the distinguished guests were Alexandra Daddario, whose captivating presence illuminated the event, Jonathan Kuminga, the rising star of the NBA, and Victor Cruz, the former NFL player turned fashion icon. Their attendance underscored the cross-cultural appeal and universal allure of TAG Heuer’s timepieces.

Alexandra Daddario  (Photo by John Parra/Getty Images for TAG Heuer )

Lily Chee, the esteemed model and social media sensation, brought her signature style to the festivities, while Valentina Ferrer, the renowned model and Miss Universe Argentina, added an extra touch of elegance to the affair. Together, they embodied the spirit of sophistication and sophistication that defines both TAG Heuer and KITH.

As the night unfolded, guests were treated to an exclusive showcase of the revitalized Formula 1 collection. The timepieces, characterized by their bold design elements and cutting-edge technology, captivated onlookers with their sleek aesthetics and unparalleled performance. Each watch served as a testament to TAG Heuer’s unwavering commitment to innovation and excellence.

(Photo by John Parra/Getty Images for TAG Heuer )

Against the backdrop of Miami’s electrifying energy, attendees had the opportunity to immerse themselves in the world of TAG Heuer and KITH. From interactive displays highlighting the collection’s evolution to immersive experiences showcasing the brand’s rich heritage, guests were transported on a journey through time and style.

Throughout the evening, the synergy between TAG Heuer and KITH was palpable, reflecting a shared passion for pushing boundaries and redefining conventions. Together, they have reimagined the Formula 1 collection for a new generation of tastemakers and trendsetters, reaffirming their status as pioneers in the worlds of horology and fashion.

As the festivities drew to a close, guests departed with a newfound appreciation for the artistry and innovation that define TAG Heuer and KITH. The revival of the Formula 1 collection marks not only a celebration of past achievements but also a bold step forward into the future of luxury watchmaking.


View this post on Instagram


A post shared by TAG Heuer (@tagheuer)

In Miami, where style meets speed and tradition intersects with innovation, TAG Heuer and KITH have once again proven that they are at the forefront of contemporary culture. As the night concluded and the city lights faded into the horizon, one thing became abundantly clear: the iconic Formula 1 collection is back, and it’s ready to conquer the world once more.

Shop our favorite products