Rado identifies itself as an Avant-garde watch brand that is no stranger to innovation and reimagining tried and true watchmaking practices and techniques. The brand has experimented with multiple materials for its watch construction and was first to break ground by introducing the first scratch resistant watch, the DiaStar1 that changed the understanding of watchmaking materials. The brand isn’t afraid to play with color, introducing colored versions of their DiaStar collection. Called the “master of materials”, Rado was first, yet again, in creating the first high-tech ceramic bracelet watches. The brand continues to invent and surprise watch lovers and makers with sophisticated styling and materials. The Captain Cook collection offers a range of colors of both dials and straps while the True collections offer sleeker lines and aesthetics.