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Meet the Brains behind Pristine Luxury Timepieces

Ofir Ben and Avi Davidov. Photo: Romain Maurice/Getty Images

For past six years of the 20 years that Ofir and Avi have been in jewelry trade, they’ve all but given up on their own personal goals to pursue something greater together. After making their name in New York’s famed “diamond district” five years ago, they’ve been making clever moves, which have seen them rub shoulders with the biggest and the brightest in the industry.

They have several times done custom work for Cardi B and her partner Offset. They’ve made exciting jewelry pieces for the couple, but the most notable one was Cardi B’s engagement ring—not to mention the several other classy pieces of jewelry she has rocked in her music videos and on different events she has graced.

In addition to their work with Cardi B and Offset, Ofir and Avi have also created custom jewelry for a number of other high-profile clients, including American rapper Joseph Antonio Cartegena aka Fat Joe.

Fat Joe was spotted rocking the new 47mm Pristine’ UAE Collection’ watch. Made from 18k white gold, it is fully set with 15.50ct of baguette-cut diamonds and 51.75ct of baguette-cut emeralds.


American rapper Joseph Antonio Cartagena is wearing the new 47mm Pristine ‘UAE Collection’ chronograph


This luxurious timepiece is sure to turn heads in any place you go. It doesn’t really matter whether you’re readying yourself for a special occasion or simply want to add a touch of luxury to your everyday look. This watch is the perfect accessory. Ofir and Avi’s work has been featured in magazines and on red carpets, solidifying their reputation as two of the industry’s most talented and sought-after jewelers.

Avi and Ofir are delighted to offer their clients high-quality products and services. Ofir says. “You gotta give people service, and you gotta give ’em quality.”

Their commitment to excellence has resulted in a loyal customer base, and they continue to strive to provide the best possible experience for their clients. Whether it’s finding the perfect piece of jewelry or creating a custom design, they are dedicated to making each client’s vision a reality.

Ofir and Avi are always looking out for their customers’ best interests. It’s this dedication to quality that has made them one of the most successful jewelers today.

Cardi B recently showed off a diamond necklace with her daughter Kulture’s name on it – a gift made for them by Ofir and Avi. The necklace is just one example of the unique and personalized jewelry designs Ofir and Avi create.


American actor, singer and producer Jamie Foxx, is wearing a 45mm Pristine ‘Chandelier’


In addition to Cardi B and Offset, the duo has also designed custom pieces for many other celebrities, including 2 Chainz, DJ Khaled, and Floyd Mayweather, just to mention but a few.

The duo, best known for icing out watches, caught the eye of DJ Khaled, who wanted his watch “all baguetted.” Ofir said, “He called it a chandelier cause when it was ready, it just looked like a chandelier; it came out better than expected.”


DJ Khaled is wearing the new Pristine


The trend of blinged-out watches started with the pair and has slowly been caught on by others as people see the intricate detail and design that can go into these types of watches. With baguette-cut diamonds, these watches are truly one-of-a-kind pieces that shine bright on the wrist.

Their unique style and ability to create customized jewelry have made them a favorite among celebrities looking for something unique and personal.

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