Home » Max Verstappen and TAG Heuer – A True Success Story

Max Verstappen and TAG Heuer – A True Success Story

During previews for the 2022 Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 17, 2022 in Abu Dhabi, United Arab Emirates. (Photograph by Vladimir Rys)

Can a wristwatch help you drive more confidently? Not really. However, TAG Heuer was fast to enjoy a moment of mirrored glory after Max Verstappen was crowned Formula 1 World Champion.

So would you blame the most ardent supporter of racing in the automobile’s history for drawing attention to its potential role in the Dutchman’s victory? But then again, Lewis Hamilton, an IWC ambassador (and sometimes designer), has won the championship 4 years in a row. Likewise, TAG has been compelled to observe from afar since becoming a Red Bull Honda sponsor earlier in 2016.

However, following Verstappen’s thrilling triumph at the 2021 Abu Dhabi Grand Prix, which resulted in him winning his first, Driver’s Championship, the Red Bull Racing-Honda driver was seen sporting a TAG Heuer. As a result, the watch has become a staple of his post-race ceremonies, and F1 enthusiasts have become obsessed with it.

Also, since then, Verstappen has continued to wear the timepiece, and the Formula 1 season finale was undoubtedly lucky for him. The driver was able to clinch the lead in the Driver’s Championship of his 7-year tenure, thanks to the triumph at Yas Marina Circuit.

Verstappen and Hamilton competed in a winner-take-all battle finale. The outcome wasn’t known until the last lap when the Dutchman overtook Hamilton in less than 2.5 seconds. As a result, Verstappen earned the championship following a season where he ended up winning ten races and 18 times podium finish. Besides, there wasn’t any dispute regarding the results.

About the TAG Heuer

It’s understandable why Verstappen finds the square-shaped watch so alluring. Monaco is the most recognizable TAG Heuer, and Steve McQueen famously wore one in the 1971 film Le Mans.

This timepiece is a part of a 500-piece limited-run series that blends contemporary, light titanium Grade 2 and the traditional design of original Monaco introduced in 1969, including a left-hand wind crown, horizontal hour indexes, and the iconic Heuer symbol. Besides, what makes this TAG Heuer Monaco Titan Special Edition, ref: CAW218B.FC6496 outstanding is that it is incredibly light and has a silver dial with black registers.


Max Verstappen celebrates the win of the 78th Monaco Grand Prix in the Principality after a dominant performance ahead of Carlos Sainz Jr. and Lando Norris on the podium.

Generally, TAG Heuer, a top company whose title is associated with motorsports, is expanding the Monaco Series, one of the iconic product categories. This latest version combines both vintage and contemporary aspects. With the edition, Monaco, the brand with the most recognizable square casing design in the watch industry, increases its material line-up by introducing titanium, a strong and lightweight material.

The model’s case, which has measurements of 39mm by 39mm, is composed of incredibly light 5th-grade titanium material. The left crown and massive Chrono keys complement this casing, which has a micro-sandblasted top layer shape and a contemporary, industrial appearance. These are distinguishing features of the model line. Moreover, the case is water resistant up to 100 meters and has sapphire crystals on all sides.

The dial of this TAG Heuer Monaco Titan Special Edition has a metallic gray base featuring black Chrono markers. Besides, the traditional Bi-Compax dial’s red 12-hour indicator and center second hand enhance the model’s sporting aesthetic.

The model’s selection for the traditional Heuer symbol on the dial alongside a date aperture at six o’clock furthers its vintage appeal. The Caliber 11 movement, among the label’s renowned calibers, powers the TAG Heuer Monaco piece. When completely wound, the automated Bi-Compax Chrono movement has a power reserve of up to 40 hours. In addition, the watch comes in a contrasting white embroidered black alligator strap and a foldable clasp signed by Heuer.

Max Verstappen’s Career

Max Verstappen was born on September 30, 1991, in Hasselt, Belgium. His dad Jos Verstappen was a former Formula One driver, whereas his mother, Sophie Kumpen, was a karting competitor. Max chose to race with a Dutch motorsport license despite having a Belgian mother and being born in Belgium. This is because karting sports as a child allowed him to spend additional time with his Dutch dad.

Max first appeared in Formula 1 at the age of only 17 years and 166 days. As a result, he became the youngest person to race in Formula One. His career, however, began at Scuderia Toro Rosso.

When Max Verstappen made his Formula 1 appearance in 2015 with Torro Rosso, he made history by being the sport’s youngest racer ever. He completed in the seventh position during his second race with Torro Rosso, becoming the youngest participant in history to earn a point.

All through his first term, Verstappen progressed to wow with breathtaking races and masterful overtakes. Carlos Sainz Jr., a colleague who had significantly more experience, was easily outperformed by him as the season came to an end. Max earned 49 points at the finish of the season and ranked 12th in the table, whereas Carlos only managed to accumulate 18 points.

Later, Red Bull opted to replace Danil Kvyat mid-season with Max after noticing his meteoric growth. He was also put in the parent group’s car beginning at the Spanish Grand Prix. As a result, he began to improve well throughout the season after consecutively recording wins in Mexico and Malaysia.

Since then, Max Verstappen has amassed ten victories and up to 3 pole spots. Besides, many regarded him as one of the greatest drivers on the racing grid, along with Lewis Hamilton.

Bottom Line

The current World Champion, Max Verstappen, is considered Red Bull’s golden boy. Thus, it makes sense that timepiece sponsor TAG would want to put as numerous of its watches on the talented Dutchman as he can. Verstappen has occasionally donned both the Carrera and the Formula 1. However, his favorite piece is Monaco, a square-faced watch that has become one of the most recognizable in all motorsport because of its associations with the F1 and Le Man’s legend Steve McQueen.

Nevertheless, new members of Verstappen’s undeniably growing supporters club who missed out on purchasing a Titan Special after it first went on sale have missed their chance and are far too late. As a result, the pieces are now selling for more than $10,000 on online auction platforms.


Shop our favorite products

Subjects in this article: