Luxury Meets Speed: LVMH Partners with Formula 1 for a Decade of Innovation and Elegance

As Formula 1® gears up for its 75th anniversary in 2025, an exciting announcement has been made that will bring together two of the most prestigious global entities. LVMH, the world leader in luxury, will become a Global Partner of Formula 1 from 2025, in an unprecedented 10-year agreement. This partnership signifies a monumental alignment between the high-performance world of motorsport and the refined elegance of luxury craftsmanship. Iconic LVMH Maisons such as Louis Vuitton, Moët Hennessy, and TAG Heuer will be key players in this collaboration.

This partnership arrives at a time when Formula 1 is enjoying incredible global popularity, driven by its unique blend of sport, entertainment, and technological innovation. Over the years, Formula 1 has become more than just a sport—it is a cultural phenomenon. LVMH, with its heritage of creativity, excellence, and savoir-faire, is the perfect partner to further elevate the fan experience, intertwining luxury with the thrill of high-speed racing.

At the core of this collaboration is a shared pursuit of perfection. Formula 1’s relentless push for innovation and performance mirrors LVMH’s values of craftsmanship and luxury. The partnership will provide enthusiasts and fans with unparalleled experiences, combining the adrenaline of wheel-to-wheel racing with the elegance of LVMH’s art-de-vivre. From exclusive hospitality packages to limited-edition collections, this collaboration promises to offer something truly special for both luxury and motorsport fans alike.

LVMH will also bring its unique entrepreneurial spirit into Formula 1 through bespoke activations, special events, and content that showcases the extraordinary craftsmanship of its Maisons. Whether it’s a custom-designed Louis Vuitton trunk for racing gear, Moët Hennessy providing the official celebratory champagne for podium finishes, or TAG Heuer integrating precision timekeeping into race events, each Maison will bring its distinctive expertise to the partnership.

This collaboration is not without historical context. Both LVMH and Formula 1 share a deep-rooted legacy, having been intertwined in the world of sport for decades. Now, as the two giants come together to celebrate Formula 1’s 75th anniversary, they are poised to write a new chapter in this iconic story—one that will push boundaries, bring together luxury and performance, and create unforgettable experiences for fans and clients around the globe.

The future looks bright for Formula 1 and LVMH, as they embark on a decade of innovation, creativity, and high-octane excitement.