The Luminox brand, known for creating its own illumination technology for high-performance professionals, was quickly sought out by multiple divisions of the U.S. military for its innovative Luminox Light Technology. Luminox worked to develop a special line for the Navy SEALS, which eventually led to an entire watch line inspired and created for these high endurance, active individuals. Similar groups, including the U.S. Coast Guard, and other military divisions have inspired and partnered with Luminox following the success of the first Navy line. The brand now offers Land, Air, and Sea series to meet the needs of adventurers and risk takers in each category who need to rely on the durability and precision of their watches.