Jimmy Butler’s Choice – TAG Heuer

Basketball Superstar Jimmy Butler – A TAG Heuer Brand Ambassador. Photo: TAG Heuer

Jimmy Butler is among the best players in the NBA who made Forbes’ 2020 ranking of The World’s Highest-Paid Athletes. He made $27.6 million upon entering a four-year contract with the Miami Heat in 2019. His moniker originates from his notoriety for accuracy. He also won a gold medal with the American men’s basketball group at the 2016 Olympic Games.

Butler, in 2021 joined some of the best sports players in the world. His story started when he posted on Instagram, expressing his delight in his most recent business endeavor. He said, “Around here, we say pressure makes diamonds or pressure bursts pipes. Everything I do is to make sure I’m making diamonds out of that pressure.” He also added that as the new brand ambassador of TAG Heuer, he was honored to be part of the athletes who strive for victory at all costs.

Butler was the ideal representative for the brand, as per TAG Heuer, due to his love of activity, performance, mental fortitude, and accuracy. He thus perfectly exemplifies the company’s slogan, “Don’t crack under pressure.”

Jimmy Butler has risen to the top as an exceptional basketball player with a winning mindset and passion for the game. Photo: TAG Heuer

On the other hand, Benjamin Beaufils, President of TAG Heuer North America, expressed his pride in Jimmy Butler’s addition to the TAG Heuer team. He stated that his devotion to greatness and genuine love for his game distinguish him from the competition in the most remarkable ways.

Furthermore, according to Benjamin, Jimmy was certainly a great influence as a talented athlete as well as a vibrant person. Hence, the company was proud to be part of Jimmy’s journey and give him full support on the Miami Heat for that season and even beyond.

Butler has now joined the same line of Swiss watchmakers as professional tennis players Petre Kvitova and Naomi Osaka, as well as actor Patrick Dempsey from “Grey’s Anatomy.” You can even bet Butler to wear a TAG Heuer watch on his wrist for all the postgame interviews and the preseason tunnel walk.

During an interview with Forbes on why Jimmy chose to join the TAG Heuer family, he said that he has a DNA of mental toughness, enthusiasm, and performance, just like TAG Heuer. Hence, becoming their new brand ambassador thrilled him the most because they recognized something in him. He further stated that he was happy to have the opportunity to represent this company and pleased that they think he’s the best candidate for the position. Butler thus decided that he would offer TAG Heuer all he’s got because they have confidence in him.

Jimmy Butler x TAG Heuer. Photo: TAG Heuer

Additionally, according to Butler, time as a sportsman is everything since you can never have it back. He said, “I’m ten years in the game now, and I look back on when I was a rookie and think, wow, what a time. It’s just that. I remember everything like it was yesterday, and time means everything.” He also stated that he spends a lot of time with his family and friends, doing things together and documenting it all so they can look back on it and recall what occurred during a certain period.