The little blue box associated with Tiffany & Co. has come to be synonymous with jewelry of the highest class and elegance. As a jewelry company, the Tiffany brand emphasizes the style of its watches. Its most iconic collection, the Atlas, is so named for the Atlas clock that was installed in front of the original Tiffany establishment and reserves the right to call itself one of New York’s first clocks. The Atlas watch collection reached iconic status as New Yorkers looked to their storefront’s clock to set their own watches. The Tiffany & Co. watch collections bring together precision in both mechanics and design for effortlessly elegant high jeweled cocktail watches. Other lines include the East Meets West horizontal rectangular watch and limited series in the Tiffany Time inventory.