Home » TAG Heuer Unveils Its Marvelous Watch for Only Watch 2023 Charity Auction

TAG Heuer Unveils Its Marvelous Watch for Only Watch 2023 Charity Auction


Photo: TAG Heuer

TAG Heuer, the Swiss luxury watchmaker synonymous with precision and avant-garde design, is making waves in the watch world once again. This time, they are participating in the highly anticipated Only Watch 2023 auction with a unique creation that is sure to captivate the most discerning watch connoisseurs and collectors. Introducing the TAG Heuer Monaco Split-Seconds Chronograph for Only Watch, a true watchmaking marvel that not only showcases extraordinary technical and design developments but also boasts an incredible cast of characters involved in its creation.

The Ultimate Watchmaking Tour de Force: Crafted with a titanium case, this timepiece is a true testament to TAG Heuer’s 163-year heritage, combining the best of traditional craftsmanship with 21st-century innovation. The watch will be auctioned off at Only Watch 2023, an esteemed event that supports research for Duchenne muscular dystrophy. Frédéric Arnault, the CEO of TAG Heuer, expressed his gratitude for the opportunity to create watches without limits and emphasized their dedication to pushing boundaries.

Photo: TAG Heuer

The Evolution of Time: TAG Heuer has a rich history with split-seconds chronograph watches dating back over a century. From the introduction of the Mikrograph in 1916, which became a preferred timekeeping device at the Olympic Games, to the iconic Heuer stopwatches used in the motorsport paddock, TAG Heuer has consistently demonstrated its expertise in the chronograph domain. In 1989, they reintroduced the mechanical split-seconds chronograph wristwatch, which gained popularity among racing legends like Ayrton Senna and Michael Schumacher. Now, in 2023, TAG Heuer continues its journey with the groundbreaking TAG Heuer Monaco Split-Seconds Chronograph for Only Watch, adding to their exceptional collection.

The Evolution of Design: Since its introduction in 1969, the TAG Heuer Monaco has been an icon of contrarian design. Its square shape, brushed and polished case, and blue iridescent dial have always pushed the boundaries of traditional watchmaking. While its avant-garde aesthetics weren’t always understood, the Monaco found admiration among visionary creatives like Sammy Davis Jr., Stanley Kubrick, and Steve McQueen. The unique watch features a “Texturized Titanium” case, providing a stunning crystallized effect and enhanced scratch resistance. With four sapphire components, including a caseback that offers unique viewing angles, the watch creates a sense of dimension and depth.

Photo: TAG Heuer

The Chase for Innovation: Led by the visionary Carole Kasapi, TAG Heuer’s Movements Director, a team of in-house talents and esteemed industry suppliers embarked on an inspiring journey to create a groundbreaking movement for the Only Watch edition. The result is the newly launched TH81-00 movement, a mechanical split-seconds chronograph that redefines TAG Heuer’s concept of a chronograph. This highly sophisticated and intricate mechanism allows for the simultaneous measurement of two separate time intervals, making it a king of complications. With finishing befitting its exceptional status, the movement showcases TAG Heuer’s commitment to precision and technical excellence.

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