TAG Heuer Announces New Brand Ambassador Sky Brown

Sky Brown photographed wearing the latest colorful chronograph from the TAG Heuer Formula 1 collection. Photo: TAG Heuer

The Swiss luxury watchmaker TAG Heuer is adding new talent to its portfolio of outstanding athlete Brand Ambassadors with the signing of skateboarding and surfing’s youngest prodigy, Sky Brown. Sky is a record-breaking skateboarder and a true inspiration for the next generation in and out of the skatepark. At the Tokyo 2020 Summer Olympics, Brown competed as part of the Great Britain team at only 13 years old. A pioneer, not only did she make history as the youngest ever Olympian participating in the Summer Olympics, but she also won the bronze medal – and did so the first year skateboarding had been added to the Olympic program – which all promises great future success at the 2024 Summer Olympics in Paris.

Sky is an unstoppable athlete, having even announced that she was also considering competing in surfing at the 2024 Summer Olympics. Breaking new ground, she is also the first female to land a frontside 540 figure. In July 2022, Sky won gold in Women’s Skateboard Park at the X Games, known as the biggest worldwide skate competition.

Inspiring, fresh, and talented, Sky already has an important community on social media including Instagram and TikTok. Connected with the new generation, she interacts every day with over a million followers posting new videos of her feats but also sharing her lifestyle with her fans. With welcoming Sky Brown, TAG Heuer confirms once again its commitment to action and extreme sports.

Sky Brown. Photo: TAG Heuer

By encouraging this unconventional sport, TAG Heuer celebrates the audacity and avant-gardist attitude upheld by the Manufacture since 1860. “We are very proud to welcome Sky, our youngest Ambassador, to the TAG Heuer family,” says Frédéric Arnault, CEO of TAG Heuer. “Our shared passion for high performance and avant-garde made this a natural match. We look forward to supporting her in the years to come and on her Olympic journey”. To celebrate her arrival in the TAG Heuer family, Sky Brown was photographed wearing the three latest colorful chronographs from the TAG Heuer Formula 1 collection. Assertive and fun, these timepieces form a vibrant assortment that delight enthusiasts and lovers of cool statement sports. The new TAG Heuer Formula 1 pieces are available in green, yellow and red, a trio that boldly expresses the brand’s love for speed, adrenaline, and audacious design.

Sky Brown showing her skills in the ramp. Photo: TAG Heuer

In her daily life, Sky also loves to wear her 42-mm TAG Heuer Connected Calibre E4 smartwatch, especially for her training sessions. “I have been wearing TAG Heuer’s Connected watch for almost a year and I am very excited to partner with the brand,” she explains. “Timing is key to everything I do, both in the park and on the water. TAG Heuer works with so many iconic people, I am very excited to join their family!”

With the waterman Kai Lenny, and the surfer Maya Gabeira, Sky Brown will continue to write the history of TAG Heuer in extreme sports, both on land and in the water.