Ludovic Ballouard

Ludovic Ballouard has been highly involved in the watchmaking industry for a long time, having worked with some of the most prestigious names in the field before setting out to create his own eponymous brand. The Upside Down and Half Time watches made him a well known name inside the world of watchmaking for showcasing the gears and movements through the case backs. The Upside Down quite literally turned time on its head by inverting each of the clocks numbers for a truly artistic perspective on time. The master watchmaker continues to invent and experiment with new technology in his workshops in Geneva.