Referencing the World War II phrase, “You don’t know S**t from Shinola”, the American brand specializes in watches, leather goods, bicycles, and a slew of other gear. The Detroit based brand aims to offer affordable watches that are more than just casual watches; their intent is to provide men with timeless classics that are colorful and exciting. Each of the timepieces is a wonderful wearable asset to the modern man or woman’s watch collection.