Swiss watch brand Corum may hold to the high quality Swiss watch standard, but it is nonconformist in its design of nontraditional case shapes and interesting twists on timekeepers. The brand offers classic collections such as the Corum Coin watch that fascinatingly utilize an actual coin and the manipulation of mechanics that allow the movement to be placed inside, the Golden Bridge series featuring vertical movement and sapphire casing, and Bubble series featuring oversized display and masculine features that made it a must have watch amid timepiece connoisseurs.