As the oldest watch brand, Blancpain honors tradition by creating watches according to the painstaking methods in the Swiss fashion. The company has been involved in diving and aviation since the early 20th century and creates pieces specifically designed for customers in those fields. The brand prides itself on its long standing history which gives it the freedom to explore new innovations, often being the first to implement new technologies, as well as their 43 new, in-house, exclusive calibers and movements which include the Calendrier Chinois Traditionnel (Chinese lunar calendar) and Tourbillon Carrousel (single gear tourbillon)  among others. The innovative brand shows its value for social responsibility through its dedication to sustainability and Ocean Commitment.